Bengaluru, 29th May 2023 – OnePlus, the global technology brand, has unveiled its latest its latest masterpiece – the OnePlus 11 5G Marble Odyssey. This exceptional special edition smartphone sets a new standard in design and craftsmanship, boasting a rare microcrystalline rock material that resembles a never before seen marble finish, creating a visual and tactile experience that is unique to each individual phone.
The OnePlus 11 5G Marble Odyssey is an India exclusive special edition, which ensures its owners possess a device that is 1 of 1, making no two phones in alike. The OnePlus 11 Marble Odyssey, pays homage to our diverse community as an ode to their own unique stories and experiences.
“With the OnePlus 11 5G Marble Odyssey, we have created an extraordinary smartphone that not only showcases the exceptional artistry and innovation OnePlus is known for, but also a masterpiece that is unique to each and every user” said Kinder Liu, President and COO of OnePlus. “We are proud to present exquisite craftsmanship that narrows the gap between art and technology. The OnePlus 11 5G Marble Odyssey is a true testament to our commitment to pushing boundaries and delivering exceptional technology to our users.”
Embracing the concept of uniqueness, OnePlus has harnessed a raw “visual texture” derived from microcrystalline rock material, producing a mesmerizing rear panel that cannot be replicated. The result is a stunning aesthetic which ballads the elegance of natural marble, with each device possessing its own distinct characteristics.
The development of this extraordinary material has been a labor of love, taking more than a year to perfect before reaching the level of quality required for application and mass production. The process posed unique challenges and demanded a ground-up approach, pushing the boundaries of innovation in the smartphone industry. Notably, the yield rate for the marble-like rear panel was initially a mere 25% of the original glass back, but through meticulous refinement, OnePlus achieved a remarkable 50% yield rate for the final limited edition units. Crafting a single piece of this extraordinary material involves a meticulous nine-step production process, ensuring that every panel meets the highest standards of quality and aesthetics. Each piece is meticulously selected or discarded by hand, ensuring that only the most flawless examples are chosen for the final application. The OnePlus 11 5G Marble Odyssey exemplifies OnePlus’ commitment to exquisite craftsmanship and attention to detail.
Beyond its captivating appearance, the OnePlus 11 5G Marble Odyssey provides users with a special tactile experience. The device’s ultra-smooth and cool-to-the-touch texture evokes the sensation of touching a polished piece of marble or a refined pebble. OnePlus has truly achieved a harmonious balance between aesthetics and functionality with this remarkable smartphone.
Availability
In India, the OnePlus 11 5G Marble Odyssey will go on sale starting 6th June. For more information about OnePlus and its products, please visit OnePlus.in and OnePlus Store App.
About OnePlus India:
OnePlus is a global technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with the premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.
